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Research on Instagram sellers

What we've learned about how Instagram and WhatsApp sellers in India sell, drawn from the sellers we've checked.

Research
Is Instagram shopping in India safe? What we found checking 41,000 sellers
We checked 41,055 Instagram sellers in India: where they sell, whether their websites link back, if you can reach them and what their return and COD policies say.
Updated 6 Nov 2026 · 10 min readRead the report